Marketers for Alive!,a New Sports Energy Drink,have Hired Teams of College

Multiple Choice

Marketers for Alive!,a new sports energy drink,have hired teams of college students to encourage friends and classmates on campus to try the new product.The students have been directed by Alive! to promote the new drink without revealing that they are contracting with the company.Alive! is most likely to be accused of which of the following unethical marketing strategies?

A) falsification
B) shilling
C) evangelist marketing
D) viral marketing
E) defacement