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    Marketing Real People Real Choices
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    Exam 13: Promotion I: Advertising: One to Many Marketing Communications
  5. Question
    A Company Is Implementing ________ When It Airs a Television
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A Company Is Implementing ________ When It Airs a Television

Question 101

Question 101

Multiple Choice

A company is implementing ________ when it airs a television commercial to millions.


A) interactive marketing
B) viral marketing
C) mass communication
D) personal communication
E) buzz

Correct Answer:

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