Though the ________ Method of Setting an Advertising Budget Is

Multiple Choice

Though the ________ method of setting an advertising budget is simple to use and helps management think about the relationships among promotion spending, selling price, and profit per unit, it wrongly views sales as the cause of promotion rather than the result.

A) percentage-of-sales
B) competitive-parity
C) bottom-up
D) objective-task
E) push-pull