Multiple Choice
Tara Keegan owns Live Well, a small chain of health stores offering a variety of natural health products and related services. In order to implement integrated marketing communications, Tara has hired a marketing communications director, whose job it will be to ensure that each ________ will deliver a consistent and positive message to consumers about the company.
A) public relations message
B) touchpoint
C) advertisement
D) logo
E) media vehicle
Correct Answer:
Verified
Correct Answer:
Verified
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