Multiple Choice
Chevrolet runs a promotion whereby consumers can redeem two free single-day ski lift tickets at their local dealer through a test-drive promotion.According to the communication model,the people coming into the dealership to test-drive a vehicle are the ________.
A) encoders
B) message
C) source
D) medium
E) feedback
Correct Answer:

Verified
Correct Answer:
Verified
Q3: The percentage-of-sales method of setting a communication
Q51: What promotional efforts would a marketer be
Q64: WOM stands for _.<br>A) with original marketing<br>B)
Q75: A.Y. McDonald, a manufacturer of pumps and
Q89: A florist who decides to budget five
Q105: With which type of marketing communication does
Q114: Which of the following is typically true
Q115: What type of promotional effort would a
Q116: The decision to use a cleaning genie
Q119: A company's traditional promotion mix consists of