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    Marketing Real People
  4. Exam
    Exam 13: Promotion I: Advertising and Sales Promotion
  5. Question
    The Percentage-Of-Sales Method of Setting a Communication Budget Wrongly Treats
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The Percentage-Of-Sales Method of Setting a Communication Budget Wrongly Treats

Question 3

Question 3

True/False

The percentage-of-sales method of setting a communication budget wrongly treats sales as a cause of promotion rather than a result.

Correct Answer:

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