An Ad in a Professional Journal Targeted to an Audience

Multiple Choice

An ad in a professional journal targeted to an audience of dentists asked dentists to recommend Crest toothpaste to their patients. It offered toothpaste samples that dentists could buy at cost to give to their patients to encourage patients to take better care of their teeth. The manufacturer of Crest toothpaste was using ________.

A) viral marketing
B) stealth marketing
C) a push strategy
D) a pull strategy
E) public relations