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Vitamin Drinks Are in the Growth Stage of Their Product

Question 10

Multiple Choice

Vitamin drinks are in the growth stage of their product life cycle.This means that promotion for vitamin drinks most likely focuses on ________.


A) encouraging trial through sales promotion
B) creating public awareness through public relations
C) encouraging customers to switch brands through sales promotion
D) stressing product benefits through advertising
E) using competitive-parity strategies

Correct Answer:

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