Multiple Choice
A newspaper article discussed a lawsuit in which independent video stores accused Blockbuster of engaging in an illegal conspiracy to drive them out of business.What promotion element would Blockbuster most likely use to improve its corporate image,which has been tarnished by these accusations?
A) sales promotion
B) personal selling
C) public relations
D) direct marketing
E) stealth marketing
Correct Answer:
Verified
Correct Answer:
Verified
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