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    Exam 13: Promotion I: Advertising: One to Many Marketing Communications
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    The Process of Developing the Nike Logo "Just Do It
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The Process of Developing the Nike Logo "Just Do It

Question 150

Question 150

True/False

The process of developing the Nike logo "Just Do It" as a way to communicate the power and capability of people who wear Nike shoes is an example of encoding, as defined by the communication model.

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