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    Exam 14: Promotion Ii: Social Media, Directdatabase Marketing, Personal Selling, and Public Relations
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    In 2001, IBM Had Hundreds of "Peace Love Linux" Logos
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In 2001, IBM Had Hundreds of "Peace Love Linux" Logos

Question 35

Question 35

True/False

In 2001, IBM had hundreds of "Peace Love Linux" logos painted on sidewalks to publicize the company's adoption of the Linux operating system. This is an example of buzz marketing.

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