When Consumers Are Unable to Judge the Quality of a Product

Multiple Choice

When consumers are unable to judge the quality of a product through examination or prior experience,they usually do which of the following and assume that the higher-priced product is the higher-quality product?

A) make a price-quality inference
B) depend on an internal reference price
C) assess the fair price
D) experience an assimilation effect
E) experience a price-placebo effect