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    Marketing Real People Study Set 3
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    Exam 10: Services and Other Intangibles: Marketing the Product That Isnt There
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    Which of the Following Is an Instrument to Measure Consumers
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Which of the Following Is an Instrument to Measure Consumers

Question 150

Question 150

Multiple Choice

Which of the following is an instrument to measure consumers' perceptions of service quality?


A) total quality management (TQM)
B) capacity management
C) credence management
D) SERVQUAL
E) the service continuum

Correct Answer:

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