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    Marketing Real People Study Set 3
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    Exam 10: Services and Other Intangibles: Marketing the Product That Isnt There
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    Which of the Following Is a Method for Measuring Service
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Which of the Following Is a Method for Measuring Service

Question 108

Question 108

Multiple Choice

Which of the following is a method for measuring service quality?


A) SWOT analysis
B) a market audit
C) break-even analysis
D) the critical incident technique
E) market fulfillment

Correct Answer:

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