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    Marketing Real People Study Set 3
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    Exam 10: Services and Other Intangibles: Marketing the Product That Isnt There
  5. Question
    According to the New Dominant Logic for Marketing,________ Is the Central,or
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According to the New Dominant Logic for Marketing,________ Is the Central,or

Question 22

Question 22

Multiple Choice

According to the new dominant logic for marketing,________ is the central,or core,deliverable in every exchange.


A) value
B) prestige
C) service
D) the product
E) a relationship

Correct Answer:

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