Multiple Choice
Which of the following is the process of dividing a larger market into smaller pieces based on one or more meaningfully shared characteristics?
A) acculturation
B) segmentation
C) market fragmentation
D) market aggregation
E) positioning
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q4: A company that uses a(n) _ targeting
Q16: _ is the financial value of a
Q98: _ is a term for men who
Q106: The members of Generation Y were born
Q109: Favorite Memories is a small company that
Q130: Which of the following is a segmentation
Q130: _ segmentation variables classify consumers on the
Q131: During tax season,you're likely to see more
Q132: A large chain amusement park sells tickets
Q133: Starting in February and ending sometime in