Multiple Choice
Favorite Memories is a small company that specializes in serving women over the age of 50 who are special occasion gift shoppers overlooked by major competitors. Which of the following best describes Favorite Memories' market targeting strategy?
A) undifferentiated targeting
B) custom marketing
C) differentiated targeting
D) concentrated targeting
E) mass customization
Correct Answer:
Verified
Correct Answer:
Verified
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