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    Marketing Real People Real Choices
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    Exam 6: Understand Consumer and Business Markets
  5. Question
    Brand Loyalty in the Product Choice Step of the Consumer
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Brand Loyalty in the Product Choice Step of the Consumer

Question 100

Question 100

Multiple Choice

Brand loyalty in the product choice step of the consumer decision-making process is an example of a ________.


A) psychographic
B) consumer expectation
C) cognitive dissonance
D) heuristic
E) behavioral target

Correct Answer:

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