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    Marketing Real People Study Set 3
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    Exam 5: Consumer Behavior: How and Why We Buy
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    Which of the Following Makes Consumers Responsive to Marketing Innovations
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Which of the Following Makes Consumers Responsive to Marketing Innovations

Question 55

Question 55

Multiple Choice

Which of the following makes consumers responsive to marketing innovations that allow them to shop more efficiently?


A) reference grouping
B) consumerism
C) time poverty
D) subliminal motivation
E) affect

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