Question 1

The Hispanics in the United States who share some distinctive beliefs such as strong family values and religious faith are an example of a ________.

Accepted Answer

A) subculture 
B) reference group 
C) social class 
D) microculture 
E) lifestyle

Question 2

Leona purchased two bottles of wine from vineyards in Australia.When asked her opinion of the wine,she said the burgundy wine tasted like alcoholic grape juice,but the Chablis had a crisp taste that she really enjoyed.These statements were made during the ________ stage of Leona's purchase decision.

Accepted Answer

A) evaluative criteria selection 
B) situational analysis 
C) problem recognition 
D) product choice 
E) postpurchase evaluation

Question 3

For marketers,racial and ethnic subcultures are less important than more easily defined microcultures such as avid Green Bay Packers fans or devotees of Southern gospel music.

Accepted Answer

A) True 
 B)False

Question 4

________ are Web applications that can help online shoppers find what they are looking for at the lowest available price.

Accepted Answer

A) Shopbots 
B) Heuristics 
C) Search engine optimizers 
D) Search engine marketers 
E) Behavioral targeters

Question 5

How does habitual decision making differ from extended problem solving?

Accepted Answer

A) Extended problem solving uses behavioral learning,while habitual decision making relies upon cognitive learning. 
B) Consumers engaged in extended problem solving perceive less risk than consumers involved in habitual decision making. 
C) The level of involvement for habitual decision making is lower than it is for extended problem solving. 
D) Habitual decision making involves significant cognitive dissonance,while extended problem solving rarely involves cognitive dissonance. 
E) Consumers who are seeking to develop their loyalty to a brand would be more likely to make habitual decisions than use extended problem solving.

Question 6

Marketers use ________ to identify which key words consumers use most in their searches and then edit their site's content to increase its relevance to those words.

Accepted Answer

A) shopbots 
B) heuristics 
C) search engine optimization 
D) search engine marketing 
E) sponsored search ads

Question 7

Social factors exert a broad and deep influence on consumer behavior.The marketer needs to understand the role played by the buyer's culture,subculture,and social class.Compare the roles of culture,subculture,and social class.

Accepted Answer

The answer of Social factors exert a broad and deep...

Question 8

In a marketing context,a person's attitude has three components.What are these components? List and briefly describe each in the context of marketing.

Accepted Answer

The answer of In a marketing context,a person's attitude has...

Question 9

Behavioral learning theories assume that ________.

Accepted Answer

A) learning occurs when people watch the actions of others and note what happens to them as a result 
B) learning takes place as the result of connections we form between events 
C) the most important component of learning is affect 
D) people are problem solvers who passively react to associations between stimuli 
E) creativity and intuition play a primary role in the learning process

Question 10

The founder of the upscale shoe company Harry's Shoes Ltd.persuaded actors to wear prototypes of his company's shoes to the Oscars.This shoe company believed that the actors would be ________ for the company.

Accepted Answer

A) opinion leaders 
B) heuristics 
C) mass-classes 
D) stewards 
E) subcultures

Question 11

In what way might a marketer rely on opinion leaders?

Accepted Answer

The answer of In what way might a marketer rely...

Question 12

The consumer's ________ determines whether she will engage in habitual decision making,extended problem solving,or something in between the two.

Accepted Answer

A) need for customization 
B) level of involvement 
C) need for cognitive dissonance 
D) ability to generalize stimuli 
E) personal marketing mix

Question 13

Exposure,attention,and interpretation are the three components that affect an individual's process of ________.

Accepted Answer

A) psychographics 
B) dissonance 
C) affect 
D) status 
E) perception

Question 14

________ is the knowing component of attitudes.It is the beliefs or knowledge a person has about a product and its important characteristics.

Accepted Answer

A) Affect 
B) Cognition 
C) Behavior 
D) Motivation 
E) Personality

Question 15

Which of the following makes consumers responsive to marketing innovations that allow them to shop more efficiently?

Accepted Answer

A) reference grouping 
B) consumerism 
C) time poverty 
D) subliminal motivation 
E) affect

Question 16

Compare the habitual decision-making process and the extended problem-solving process.Give an example of when a consumer might use each in the consumer decision-making process.

Accepted Answer

The answer of Compare the habitual decision-making process and the...

Question 17

A marketer of hair care products targeted at African American women created an advertising message that told the women their hair could be worn any way they wanted as opposed to wearing it straight.The message suggested the women did not need to conform to the mainstream media definition of beauty.It is most accurate to say that this ad was based on an understanding of ________.

Accepted Answer

A) social class 
B) the family life cycle 
C) self-concept 
D) lifestyle 
E) sensory marketing

Question 18

Discuss how marketers may be able to reduce postpurchase cognitive dissonance.

Accepted Answer

The answer of Discuss how marketers may be able to...

Question 19

To determine the best price for a first edition copy of a Stephen King novel with a dust jacket in mint condition,Jason would most likely use a(n)________ to provide him with pricing information from all the bookstores that currently have the requested book in stock.

Accepted Answer

A) shopbot 
B) behavioral targeter 
C) search engine optimizer 
D) sponsored search ad 
E) search engine marketer

Question 20

Comparison shopping agents are also known as ________.

Accepted Answer

A) shopbots 
B) heuristics 
C) search engine optimizers 
D) search engine marketers 
E) behavioral targeters

Exam 5: Consumer Behavior: How and Why We Buy