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Ronald McDonald Confounds the Hamburglar in the Basic Struggle of Good

Question 50

Multiple Choice

Ronald McDonald confounds the Hamburglar in the basic struggle of good versus evil as played out in a McDonald's commercial.This is an example of a marketing message communicated in the form of ________.


A) social marketing
B) e-commerce
C) value management
D) a myth
E) a distinctive competency

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