Which of These Statements About Mass Marketing Is True

Multiple Choice

Which of these statements about mass marketing is true?

A) A mass marketing strategy is always preferable to a target marketing strategy.
B) The success of any organization's marketing efforts depends on its ability to engage in mass marketing.
C) Mass marketing can be cost effective.
D) Mass marketing allows marketers to develop products to satisfy the specific needs and wants of specific groups of customers.
E) Automakers typically use a mass marketing strategy.