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    Marketing Real People Real Choices
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    Exam 1: Welcome to the World of Marketing: Create and Deliver Value
  5. Question
    Why Might a Company Try to Determine the Lifetime Value
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Why Might a Company Try to Determine the Lifetime Value

Question 88

Question 88

Essay

Why might a company try to determine the lifetime value of a customer? What must a company do to determine this information?

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A company must look at how much profit i...

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