Question 1

Introducing a new product into the market is called ________.

Accepted Answer

A) technical development 
B) new product development 
C) experimenting 
D) commercialization 
E) marketing development

Question 2

Diffusion refers to ________.

Accepted Answer

A) how promotion is used to support products throughout their product life cycle 
B) the second stage of the market segmentation process 
C) the methodology for evaluating new product ideas 
D) how the use of a product spreads throughout a population 
E) the selection of opinion leaders to encourage product acceptance

Question 3

When we need a(n)________,price and product quality may be irrelevant to our purchase decision.

Accepted Answer

A) emergency product 
B) staple product 
C) impulse product 
D) shopping product 
E) unsought product

Question 4

Pepsi-Cola's development of Wild Cherry Pepsi,a cherry-flavored soda,is an example of a ________.

Accepted Answer

A) dynamically continuous innovation 
B) nonradical innovation 
C) competitive innovation 
D) continuous innovation 
E) discontinuous innovation

Question 5

Consumers usually know a good deal about ________ and are loyal to specific brands.

Accepted Answer

A) specialty products 
B) unsought products 
C) impulse products 
D) MRO products 
E) emergency products

Question 6

Which of the following products would most consumers classify as a shopping product?

Accepted Answer

A) a subscription to a the Wall Street Journal 
B) a winter coat 
C) a box of adhesive bandages 
D) a can of soup 
E) a pack of gum

Question 7

Procter & Gamble introduced its Duncan Hines ready-to-spread frosting in a small geographic area.When General Foods became aware of the product,it rushed to market its own Betty Crocker ready-to-spread frosting,which eclipsed the Duncan Hines product introduction.This act illustrates ________.

Accepted Answer

A) why many companies engage in test marketing 
B) one of the problems associated with test marketing 
C) why prototypes are so important 
D) how idea screening can make a product a commercial success 
E) the variety of sources for idea generation

Question 8

Commercialization comes in the middle of the new-product development process.

Accepted Answer

A) True 
 B)False

Question 9

In business-to-business products,what is the difference between capital equipment and accessory equipment?

Accepted Answer

The answer of In business-to-business products,what is the difference between...

Question 10

The ________ is the actual product plus supporting features,such as delivery,installation,financing,and warranty.

Accepted Answer

A) brand 
B) innovation 
C) augmented product 
D) potential product 
E) core product

Question 11

The ________ for a guest paying for a night's stay at a hotel is rest and sleep.

Accepted Answer

A) generic product 
B) core product 
C) value-deliverable product 
D) augmented product 
E) actual product

Question 12

The built-in,fold-down child seats,designed to replace traditional car seat and booster seats,such as those found in Chrysler minivans are an example of a ________.

Accepted Answer

A) dynamically continuous innovation 
B) nonradical innovation 
C) competitive innovation 
D) continuous innovation 
E) discontinuous innovation

Question 13

The largest adopter category is the early adopters.

Accepted Answer

A) True 
 B)False

Question 14

Is marketing more about supplying benefits or attributes? Explain your answer.

Accepted Answer

The answer of Is marketing more about supplying benefits or...

Question 15

The first step in the adoption process is ________.

Accepted Answer

A) product evaluation 
B) awareness 
C) problem recognition 
D) evaluation 
E) interest

Question 16

In terms of B2B products,computers and printers are examples of ________.

Accepted Answer

A) component parts 
B) capital equipment 
C) accessory equipment 
D) operating supplies 
E) specialized services

Question 17

Unlike innovators,early adopters ________.

Accepted Answer

A) compose the smallest of the adopter categories 
B) have greater concern for social acceptance 
C) have stronger physiological needs than others in the population 
D) are light media users 
E) are well educated

Question 18

The purchase of a specialty product typically involves extended problem solving for the consumer.

Accepted Answer

A) True 
 B)False

Question 19

One of the reasons given for the success of reality television shows is that the shows appeal to a cultural bias that real-life drama is preferable to fiction.Americans desire adventure and escapism that offer them the opportunity for participation but do not require it.In terms of the five characteristics of innovations that affect the rate of adoption,reality television shows have a high degree of ________.

Accepted Answer

A) innovation 
B) complexity 
C) tangibility 
D) divisibility 
E) compatibility

Question 20

Even though most people in the original target market for electric toothbrushes already knew how to brush their teeth,consumers still had some learning to do in order to make good use of the new brushing technique.The electric toothbrush is an example of a ________.

Accepted Answer

A) dynamically continuous innovation 
B) nonradical innovation 
C) competitive innovation 
D) knockoff 
E) discontinuous innovation

Exam 8: Innovation and New Product Development

Introducing a new product into the market is called ________.

Diffusion refers to ________.

When we need a(n) ________,price and product quality may be irrelevant to our purchase decision.

Pepsi-Cola's development of Wild Cherry Pepsi,a cherry-flavored soda,is an example of a ________.

Consumers usually know a good deal about ________ and are loyal to specific brands.

Which of the following products would most consumers classify as a shopping product?

Procter & Gamble introduced its Duncan Hines ready-to-spread frosting in a small geographic area.When General Foods became aware of the product,it rushed to market its own Betty Crocker ready-to-spread frosting,which eclipsed the Duncan Hines product introduction.This act illustrates ________.

Commercialization comes in the middle of the new-product development process.

In business-to-business products,what is the difference between capital equipment and accessory equipment?

The ________ is the actual product plus supporting features,such as delivery,installation,financing,and warranty.

The ________ for a guest paying for a night's stay at a hotel is rest and sleep.

The built-in,fold-down child seats,designed to replace traditional car seat and booster seats,such as those found in Chrysler minivans are an example of a ________.

The largest adopter category is the early adopters.

Is marketing more about supplying benefits or attributes? Explain your answer.

The first step in the adoption process is ________.

In terms of B2B products,computers and printers are examples of ________.

Unlike innovators,early adopters ________.

The purchase of a specialty product typically involves extended problem solving for the consumer.

Even though most people in the original target market for electric toothbrushes already knew how to brush their teeth,consumers still had some learning to do in order to make good use of the new brushing technique.The electric toothbrush is an example of a ________.