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    Exam 13: Promotion I: Advertising and Sales Promotion
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    Which of the Following Is a Media Schedule of Short,intense
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Which of the Following Is a Media Schedule of Short,intense

Question 84

Question 84

Multiple Choice

Which of the following is a media schedule of short,intense bursts alternating with periods of little to no activity?


A) a continuous schedule
B) sequencing
C) segmenting
D) flighting
E) hard hitting

Correct Answer:

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