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    Marketing Real People Study Set 4
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    Exam 10: Price: What Is the Value Proposition Worth
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    ________ Refers to the Sale of Two or More Goods
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________ Refers to the Sale of Two or More Goods

Question 31

Question 31

Multiple Choice

________ refers to the sale of two or more goods or services as a single package for one price.


A) Two-part pricing
B) Captive pricing
C) Price bundling
D) List pricing
E) Everyday low pricing

Correct Answer:

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