Multiple Choice
Which of the following statements about price is true?
A) Pricing is the least important marketing mix element.
B) Price is always a monetary value.
C) Price can mean exchange of nonmonetary goods or services.
D) Most consumers believe price has little influence on their purchase decisions.
E) Pricing is unaffected by changes in the business cycle.
Correct Answer:
Verified
Correct Answer:
Verified
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