Multiple Choice
The two types of statistical inferences often used by marketing researchers are:
A) frequency distributions and standard deviations.
B) regression analyses and measures of variability.
C) parameter estimates and hypothesis tests.
D) descriptive analyses and predictive analyses.
E) medians and modes.
Correct Answer:

Verified
Correct Answer:
Verified
Q4: When marketing researchers use statistical procedures to
Q5: A frequency distribution is a tabulation of
Q6: When reporting descriptive statistics to clients,descriptive measures
Q7: _ are the degree of accuracy desired
Q8: Statistical concepts such as mean,medium,and frequency distribution
Q10: A demographic question like,"What is your gender?"
Q11: Measures of central tendency is a set
Q12: _ is used to compare the sample
Q13: Which of the following is NOT used
Q14: Statistical concepts such as standard error and