Question 1

________ is a set of procedures in which the sample size and sample statistics are used to make an estimate of the corresponding population parameter.

Accepted Answer

A)  Statistical inference
B)  Frequency distribution
C)  Hypothesis testing
D)  Predictive analysis
E)  Standard deviation A

Question 2

Two types of statistical inferences are parameter estimates and hypothesis tests.

Accepted Answer

A) True 
 B)False  True

Question 3

To calculate the mean and to generate a confidence interval estimate of the population mean,the sequence of menu commands in the SPSS for Windows is ANALYZE;COMPARE MEANS;ONE SAMPLE T TEST.

Accepted Answer

A) True 
 B)False  True

Question 4

When marketing researchers use statistical procedures to generalize the results of the sample to the target population it represents,the process is referred to as ________ analysis.

Accepted Answer

A)  differences
B)  association
C)  predictive
D)  inference
E)  descriptive

Question 5

A frequency distribution is a tabulation of the number of times that each different value appears in a particular set of values.

Accepted Answer

A) True 
 B)False

Question 6

When reporting descriptive statistics to clients,descriptive measures such as median and mode need not be included in the standard metric variable table as managers do not relate to median or modes of scale data.

Accepted Answer

A) True 
 B)False

Question 7

________ are the degree of accuracy desired by the researcher and stipulated as a level of confidence in the form of a range with a lower boundary and an upper boundary.

Accepted Answer

A)  Measures of variability
B)  Confidence intervals
C)  Standard percentages
D)  Parameter estimates
E)  Statistical inferences

Question 8

Statistical concepts such as mean,medium,and frequency distribution are forms of ________ analysis.

Accepted Answer

A)  differences
B)  association
C)  predictive
D)  inference
E)  descriptive

Question 9

The two types of statistical inferences often used by marketing researchers are:

Accepted Answer

A)  frequency distributions and standard deviations.
B)  regression analyses and measures of variability.
C)  parameter estimates and hypothesis tests.
D)  descriptive analyses and predictive analyses.
E)  medians and modes.

Question 10

A demographic question like,"What is your gender?" should have which of the following central tendency measure for the responses?

Accepted Answer

A)  mode
B)  variance
C)  median
D)  range
E)  mean

Question 11

Measures of central tendency is a set of procedures in which the population size and sample statistics are used to make estimates of population parameters.

Accepted Answer

A) True 
 B)False

Question 12

________ is used to compare the sample statistic with what is believed to be the population value prior to undertaking the study.

Accepted Answer

A)  Sample estimation
B)  Hypothesis testing
C)  Parameter estimation
D)  Predictive analysis
E)  Regression analysis

Question 13

Which of the following is NOT used to test hypotheses?

Accepted Answer

A)  sample statistic (mean or percentage) 
B)  parameter estimate
C)  standard error of the statistic (mean or percentage) 
D)  hypothesized parameter value
E)  desired level of confidence

Question 14

Statistical concepts such as standard error and null hypothesis are forms of predictive analysis.

Accepted Answer

A) True 
 B)False

Question 15

The standard error will increase if the variation (standard deviation)is increased.

Accepted Answer

A) True 
 B)False

Question 16

Confidence intervals are the degree of accuracy desired by the researcher and stipulated as a level of confidence in the form of a range with a lower boundary and an upper boundary.

Accepted Answer

A) True 
 B)False

Question 17

The basic data analysis goal involved in all measures of variability is to report a single piece of information that describes the most typical response to a question.

Accepted Answer

A) True 
 B)False

Question 18

To estimate a parameter,you need to know the sample statistic,which is either a mean or percentage derived from sample data.

Accepted Answer

A) True 
 B)False

Question 19

The ________ indicates the degree of variation or diversity in the values in such a way as to be translatable into a normal or bell-shaped curve distribution.

Accepted Answer

A)  median
B)  variance
C)  standard deviation
D)  sample size
E)  range

Question 20

The ________ is a descriptive analysis measure defined as that value in a string of numbers that occurs most often.

Accepted Answer

A)  uncertainty
B)  contrast
C)  mode
D)  mean
E)  median

Exam 12: Using Basic Descriptive Analysis, performing Population Estimates, and Testing Hypotheses

________ is a set of procedures in which the sample size and sample statistics are used to make an estimate of the corresponding population parameter.

Two types of statistical inferences are parameter estimates and hypothesis tests.

To calculate the mean and to generate a confidence interval estimate of the population mean,the sequence of menu commands in the SPSS for Windows is ANALYZE;COMPARE MEANS;ONE SAMPLE T TEST.

When marketing researchers use statistical procedures to generalize the results of the sample to the target population it represents,the process is referred to as ________ analysis.

A frequency distribution is a tabulation of the number of times that each different value appears in a particular set of values.

When reporting descriptive statistics to clients,descriptive measures such as median and mode need not be included in the standard metric variable table as managers do not relate to median or modes of scale data.

________ are the degree of accuracy desired by the researcher and stipulated as a level of confidence in the form of a range with a lower boundary and an upper boundary.

Statistical concepts such as mean,medium,and frequency distribution are forms of ________ analysis.

The two types of statistical inferences often used by marketing researchers are:

A demographic question like,"What is your gender?" should have which of the following central tendency measure for the responses?

Measures of central tendency is a set of procedures in which the population size and sample statistics are used to make estimates of population parameters.

________ is used to compare the sample statistic with what is believed to be the population value prior to undertaking the study.

Which of the following is NOT used to test hypotheses?

Statistical concepts such as standard error and null hypothesis are forms of predictive analysis.

The standard error will increase if the variation (standard deviation)is increased.

Confidence intervals are the degree of accuracy desired by the researcher and stipulated as a level of confidence in the form of a range with a lower boundary and an upper boundary.

The basic data analysis goal involved in all measures of variability is to report a single piece of information that describes the most typical response to a question.

To estimate a parameter,you need to know the sample statistic,which is either a mean or percentage derived from sample data.

The ________ indicates the degree of variation or diversity in the values in such a way as to be translatable into a normal or bell-shaped curve distribution.

The ________ is a descriptive analysis measure defined as that value in a string of numbers that occurs most often.