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    Marketing Research Study Set 3
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    Exam 8: Understanding Measurement, developing Questions, and Designing the Questionnaire
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    Different Cultures Tend to Respond Differently to Scales,and a Scale
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Different Cultures Tend to Respond Differently to Scales,and a Scale

Question 121

Question 121

True/False

Different cultures tend to respond differently to scales,and a scale developed in Western culture may not be automatically transferred to other cultures.

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