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    Marketing Research Study Set 3
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    Exam 8: Understanding Measurement, developing Questions, and Designing the Questionnaire
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    Question Development Refers to the Practice of Selecting Appropriate Response
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Question Development Refers to the Practice of Selecting Appropriate Response

Question 120

Question 120

True/False

Question development refers to the practice of selecting appropriate response formats and wording questions that are understandable,unambiguous,and unbiased.

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