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    Marketing Research Study Set 3
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    Exam 5: Secondary Data Packaged Information
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    One Method of Collecting Marketing Tracking Data at the Household
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One Method of Collecting Marketing Tracking Data at the Household

Question 56

Question 56

True/False

One method of collecting marketing tracking data at the household level is by providing panel members with wands or scanners that they use to scan the UPC codes on the products they purchase.

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