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    Marketing Research Study Set 3
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    Exam 3: The Marketing Research Process Defining the Problem and Research Objectives
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    The Annual Sales of a Company Is Below Its Sales
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The Annual Sales of a Company Is Below Its Sales

Question 45

Question 45

Multiple Choice

The annual sales of a company is below its sales objective.The problem the company is facing is a:


A) sampling error.
B) non-sampling error.
C) failure to make use of an opportunity.
D) failure to meet an objective.
E) symptom.

Correct Answer:

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