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    Marketing Research Study Set 3
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    Exam 3: The Marketing Research Process Defining the Problem and Research Objectives
  5. Question
    A(n)________ Occurs When a Gap Exists Between What Did Happen
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A(n)________ Occurs When a Gap Exists Between What Did Happen

Question 49

Question 49

Multiple Choice

A(n) ________ occurs when a gap exists between what did happen and what could have happened.


A) sampling error
B) symptom
C) opportunity
D) problem
E) non-sampling error

Correct Answer:

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