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    Marketing Research Study Set 3
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    Exam 3: The Marketing Research Process Defining the Problem and Research Objectives
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    Information State Is a Discrepancy Between the Current Information Level
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Information State Is a Discrepancy Between the Current Information Level

Question 82

Question 82

True/False

Information state is a discrepancy between the current information level and the desired level of information at which the manager feels comfortable resolving the problem at hand.

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