Several Examples of Product Failures Were Presented in Your Textbook

Multiple Choice

Several examples of product failures were presented in your textbook.The key reason given for the failure of the firm,Cell Zones,to establish cell phone privacy in public settings with soundproof booths was that:

A) the company did not understand that the public was transitioning to the use of smart phones to text messages.
B) demand for privacy was lower than the company estimated.
C) competitors were more quickly able to meet market needs before Cell Zone could establish adequate exposure to its product.
D) the company introduced too many product options,which confused the consumer.
E) privacy needs were met by seclusion features added by cell phone manufacturers.