Abe Would Like to Identify a Location for a New

Multiple Choice

Abe would like to identify a location for a new unit of his franchised fast-food restaurant chain.He orders an evaluation of several city blocks from a marketing research firm.The research firm will determine the population,population growth,income,and other important demographic information for the defined geographical area.The research company will be performing:

A) marketing research.
B) market research.
C) a restaurant location study.
D) basic research.