3M Consumer Product Group Introduced Scotch-Brite Never Rust Soap Pads

Multiple Choice

3M consumer product group introduced Scotch-Brite Never Rust soap pads made from recycled plastic beverage bottles.Its objective was to capture a major share of the soap pad market and maximise Never Rust's volume growth.The firm's top managers approved a major investment in a new plant and a substantial introductory advertising budget.At the same time,the consumer group maintained high profitability goals for its other established products to provide the cash required for Never Rust's introduction and preserve the group's overall profit level.Identify the business strategy employed here.

A) A firm breaking down its corporate objectives into subobjectives for each SBU.
B) A firm's subobjectives are consistent across the various SBUs.
C) A firm's subobjectives are used only for the existing product market within the unit.
D) A firm using value-based planning as a tool for evaluating alternative resource allocations.