The Defender Strategy Is Most Useful

Multiple Choice

The defender strategy is most useful:

A) for business units with a profitable share of one or more major segments in a relatively mature and stable industry
B) for business units that try to avoid being left behind in newly developing application segments within the market
C) for well-developed units that are still experiencing some growth and change as a consequence of evolving customer needs
D) for unstable units due to fewer competitors and their relative market shares that shift rapidly as new products are introduced