Question 1

An Internet-enabled digital environment characterized by face-to-screen exchange relationships and electronic images and offerings is referred to as a(n)__________.

Accepted Answer

A) extranet 
B) intranet 
C) marketplace 
D) marketspace 
E) web portal

Question 2

Six (6)general product and service categories dominate online consumer buying.One category consists of highly standardized products and services,such as small appliances and casual apparel,for which

Accepted Answer

A) audio or video demonstration is important. 
B) price and delivery time are not key factors. 
C) digital delivery is an important factor. 
D) assortment and speed of delivery are the determinant sales factors. 
E) information about price is important.

Question 3

Define and explain the importance of the eight-second rule.

Accepted Answer

The answer of Define and explain the importance of the...

Question 4

Travelocity.com provides almost immediate access to and confirmation of travel arrangements and accommodations.This shows how electronic commerce contributes to customer value through the creation of __________.

Accepted Answer

A) service utility 
B) form utility 
C) place utility 
D) possession utility 
E) price utility

Question 5

When Pizza Hut designed its marketing website,it wanted to make it easier and as user-friendly as possible.In particular,it did not require repeat customers to have to enter in their address,telephone number,and payment options every time they make an online purchase.Rather,it wanted its website to recognize each customer by name every time he or she visited the site to place an order.The website was designed to retrieve all the information about the customer automatically whenever he or she placed an order.To accomplish this task,Pizza Hut used a __________.

Accepted Answer

A) cookie 
B) portal 
C) gopher 
D) spider 
E) bot

Question 6

Beauty product websites are traditionally designed to be more __________-oriented than travel websites.

Accepted Answer

A) content 
B) functionally 
C) aesthetically 
D) text 
E) picture

Question 7

Which of the following statements regarding when and where online consumers shop and buy is most accurate?

Accepted Answer

A) Twenty percent of online sales occur Monday through Friday. 
B) The busiest shopping day is Wednesday. 
C) Favorite websites for workday shopping and buying include those featuring health and beauty items,and apparel and accessories. 
D) Some 20 percent of consumers say they visit websites from work. 
E) Most people buy online when they are depressed.

Question 8

The consumer-initiated practice of generating content on a marketer's website that is custom-tailored to an individual's specific needs and preferences is referred to as __________.

Accepted Answer

A) personalization 
B) digitalization 
C) normalization 
D) intermediation 
E) innovation

Question 9

Matthew is planning a trip to Mexico for spring break.One night about midnight,he decides to visit Orbitz,an airline,car rental,and lodging electronic reservation system,to book his flight using the computer in his dorm room.It takes him about 5 seconds to connect to Orbitz,where he is prompted to enter his preferred travel dates and times and to specify which of several criteria such as schedule or price is most important 
to him.Matt is on a tight budget,so he checks the price of several flights.A second or two after submitting this information,data about several flights on various airlines,arranged from least to most expensive,appear on his computer screen.He requests seats on the connection that best meet his budget and scheduling preferences,and receives instantaneous confirmation of his reservation.After providing his credit card number,he prints out a copy of his receipt and itinerary.The total time to complete the transaction is less than five minutes.Orbitz created customer value for Matt by contributing to which of the following forms of utility?

Accepted Answer

A) time utility 
B) place utility 
C) possession utility 
D) form utility 
E) all four utilities: time,place,possession,and form

Question 10

Define spam and viral marketing.What are the advantages and disadvantages of using each of these as a marketing strategy?

Accepted Answer

The answer of Define spam and viral marketing.What are the...

Question 11

Choice,a reason customers shop and buy online,has two dimensions.They are

Accepted Answer

A) availability and price. 
B) speed and availability. 
C) product or service selection and speed. 
D) choice assistance and speed. 
E) product or service selection and choice assistance.

Question 12

Explain how the Pizza Hut website uses the seven website design elements.

Accepted Answer

The answer of Explain how the Pizza Hut website uses...

Question 13

Describe two potential problems associated with transactional websites.

Accepted Answer

The answer of Describe two potential problems associated with transactional...

Question 14

The text,pictures,sound,and videos that are found on a website are referred to as __________.

Accepted Answer

A) content 
B) context 
C) creativity 
D) communication 
E) connection

Question 15

Personalization refers to

Accepted Answer

A) the solicitation of a consumer's consent to receive e-mail and advertising based on personal data supplied by the consumer. 
B) a process that automatically groups people with similar buying intentions,preferences,and behaviors and predicts future purchases. 
C) the consumer-initiated practice of generating content on a marketer's website that is custom-tailored to individual's specific needs and preferences. 
D) the interactive,Internet-enabled system that allows individual customers to design their own products and services by answering a few questions and choosing from a menu of product or service attributes,prices,and delivery options. 
E) an Internet-enabled digital environment characterized by face-to-screen exchange relationships and electronic images and offerings.

Question 16

Two unique capabilities of Internet technology,__________ and __________,promote and sustain customer relationships.

Accepted Answer

A) choice; control 
B) cost; convenience 
C) interactivity; individuality 
D) communication; information 
E) choiceboards; collaborative filtering

Question 17

What may be the seventh reason why consumers shop and buy online?

Accepted Answer

A) bots 
B) buzz 
C) spam 
D) cookies 
E) interstitials

Question 18

The term __________ refers to several methods by which individuals can avoid receiving unsolicited product or service information,such as unsubscribing to spam.

Accepted Answer

A) not-in 
B) consent-out 
C) opt-out 
D) permission-denied 
E) authorization-denied

Question 19

Websites designed to advertise a company's products and provide information on how items can be used and where they can be purchased is referred to as __________ websites.

Accepted Answer

A) choiceboard 
B) conventional 
C) transactional 
D) promotional 
E) intermediary

Question 20

What is the marketspace?

Accepted Answer

The answer of What is the marketspace?...

Exam 18: Implementing Interactive and Multichannel Marketing

An Internet-enabled digital environment characterized by face-to-screen exchange relationships and electronic images and offerings is referred to as a(n) __________.

Six (6) general product and service categories dominate online consumer buying.One category consists of highly standardized products and services,such as small appliances and casual apparel,for which