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Six (6)general Product and Service Categories Dominate Online Consumer Buying

Question 104

Multiple Choice

Six (6) general product and service categories dominate online consumer buying.One category includes items such as computer software,travel and lodging reservations and confirmations,financial brokerage services,and electronic ticketing when


A) prepurchase trial is critical.
B) digital delivery is the single most important
factor.
C) audio or video demonstration is important.
D) price and delivery time are not key factors.
E) price and speed of delivery are the determinant sales factors.

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