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When MSN Hotmail Included Its Tagline,"Get Your Private,Free E-Mail from MSN

Question 97

Multiple Choice

When MSN Hotmail included its tagline,"Get your Private,Free E-mail from MSN Hotmail," on each of the millions of e-mails it processed daily,Microsoft was using __________.


A) opt-out marketing
B) viral marketing
C) customerization
D) niche marketing
E) buzz marketing

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