Multiple Choice
Online consumers are called empowered consumers because
A) products and services purchased online often cost less than in a retail store.
B) online shopping does not require that they fight traffic,find a parking space,walk long store aisles,and wait in line at checkout.
C) they are more informed and discerning shoppers.
D) there are websites for almost any product or service they want.
E) they can engage in an electronic dialogue with marketers.
Correct Answer:

Verified
Correct Answer:
Verified
Q22: Six (6)general product and service categories dominate
Q22: Recent research shows that _ of U.S.online
Q26: The percentage of online shoppers<br>A)didn't begin to
Q37: The greatest marketspace opportunity for Seven Cycles
Q65: Customers can build their own bicycle at
Q75: Customization refers to<br>A)the specialization in one very
Q95: How are transactional and promotional websites different?
Q146: Seven Cycles' tagline,"One Bike.Yours." reflects the company's<br>A)reputation
Q183: The subsegment of all Internet users who
Q270: Eddie Bauer has leveraged its store,website,and catalog