JCPenney Has Leveraged Its Store,website,and Catalog Channels with Impressive Results

Multiple Choice

JCPenney has leveraged its store,website,and catalog channels with impressive results.A JCPenney customer who shops in all three channels-store,catalog,and website-spends four to eight times as much as a customer who shops in only one channel.JCPenney is likely following a(n) __________ strategy.

A) dual distribution
B) market penetration
C) cross-functional
D) interlocking marketing
E) multichannel marketing