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Harris Interactive,a Large U

Question 195

Multiple Choice

Harris Interactive,a large U.S.research firm,has identified six distinct online consumer lifestyle segments: (1) click-and mortar; (2) hunter-gatherers; (3) brand loyalists; (4) time-sensitive materialists; (5) hooked,online and single;and (6) __________.


A) desktop veterans
B) e-bivalent newbies
C) media movers
D) drifting surfers
E) digital collaborators

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