Which of the Following Is the Best Marketing Strategy for Promoting

Multiple Choice

Which of the following is the best marketing strategy for promoting Betty Crocker products using social media?

A) create "Betty Cooks," a blog featuring recipes for trendy dishes using Betty Crocker products
B) monitor e-mails for customer complaints and respond promptly with a 50% discount coupon
C) hold a cooking contest to generate new recipes using Betty Crocker products
D) produce commercials incorporating images of Betty Crocker cooking with Julia Child
E) produce a TV infomercial featuring a female or male cooking her/his way through several recipes from the latest edition of the Betty Crocker Cookbook