All of the Following Are Roles That Brand Managers Assume

Multiple Choice

All of the following are roles that brand managers assume when using social media to produce sales and profits for their offerings or brands EXCEPT:

A) defines the characteristics of the one or more market segments she wants to reach.
B) buy placement on a specific section on a Facebook site.
C) composes title and copy for the ad.
D) decides on the images (photos and videos) used to promote the brand.
E) specifies the web address(es) to which its ad should link based on the brand's social media marketing goals.