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When Allyn Went to Get His Newspaper,he Found the Paper

Question 321

Multiple Choice

When Allyn went to get his newspaper,he found the paper in a plastic bag along with a box containing one dose of Alka-Seltzer Heartburn Relief medication.In this example,which type of sales promotion is Alka-Seltzer using?


A) a sample
B) a deal
C) a premium
D) a point-of-purchase display
E) a introductory offer

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