The Starch Test Uses Aided Recall to Determine the Percentage

Multiple Choice

The Starch test uses aided recall to determine the percentage of those who: (1) __________, (2) saw or read any part of the ad identifying the product or brand, (3) read any part of the ad's copy,and (4) read at least half of the ad.

A) felt the ad was vague or ambiguous
B) felt elements of the ad were inappropriate
C) could summarize the key ad points in their own words
D) remember seeing a specific magazine ad
E) remembered having seen the ad before and had already tried the product