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A __________ Is the Marketing Term for a Good,service,or Idea

Question 307

Multiple Choice

A __________ is the marketing term for a good,service,or idea consisting of a bundle of tangible and intangible attributes that satisfy consumers' needs and is received in exchange for money or something else of value.


A) idea
B) service
C) widget
D) utility bundle
E) product

Correct Answer:

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